Capturing Luxury: Bucherer’s Copley Place Store and New Omega Kiosk in Boston
Walking into the Bucherer store at Copley Place in Boston is a masterclass in luxury retail design. I had the opportunity to photograph their refined new interior and storefront, with a particular focus on their latest Omega kiosk installation. The space blends classic elegance with modern minimalism—natural woods, muted neutrals, and brushed gold accents create a warm, high-end feel that elevates both the shopping experience and the brand’s visual identity.
The Omega area stood out with its clean lines, illuminated display niches, and thoughtful use of textures—from the soft red rug anchoring the consultation table to the metal mesh dividers that provide visual interest without disrupting the flow. Capturing these elements meant balancing clarity with mood—highlighting how each design choice guides the customer journey, from initial engagement at the storefront to more intimate, seated moments with a sales consultant.
From the broader retail space showcasing brands like Rolex, Cartier, and Bucherer’s Certified Pre-Owned collection, to the inviting lounge areas styled with plush textiles and modern art, every frame told a story of intentional design. As an retail photographer working, it's projects like these that allow me to translate luxury into images that resonate with design professionals and marketing teams alike.
