retail, luxury retail Brian Berkowitz retail, luxury retail Brian Berkowitz

Interior Design Shoot for Designer Ariella Horowitz in New York

Ariella Horowitz’s design expertise shines through in her latest interior design project I captured from this Long Island, New York residence. Each space combines luxury with functionality, showcasing her ability to balance comfort and style seamlessly.

The project encompasses various elements—from exteriors that feature clean lines and expansive windows to interiors that show meticulous attention to detail. Each space within this home has been crafted to enhance the living experience while reflecting sophisticated tastes. The use of neutral palettes alongside bold textures and luxurious materials helps create a stylish ambiance that is unmistakably Ariella’s signature style.

The outdoor space is as thoughtfully designed as the interiors. Manicured lawn, modern amenities such as swimming pools and tennis courts, and waterfront views emphasize luxury living and provide an oasis for relaxation and entertainment.

The heart of each home, the kitchen, is designed to be both functional and fashionable. Equipped with the latest appliances, framed by elegant cabinetry, and highlighted with modern lighting fixtures, this kitchen are perfect for both the home chef and the host.

The living room blends comfort and style with plush furnishings and a beautiful fireplace acting as a focal point, while dinette area is set against the backdrop of stunning water views, making every meal a picturesque occasion.

The primary bedroom in the project offer a retreat-like feel with soft textures, soothing colors, and ample natural light, ensuring a peaceful space to unwind.

This project is not just a display of luxury but a showcase of what modern living should be—beautiful, functional, and, a reflection of the homeowner’s personality and style. This collection of my favorite images from the project reflects her unique ability to blend modern aesthetics with timeless design elements, creating environments that are both inviting and beautiful.

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retail, luxury retail Brian Berkowitz retail, luxury retail Brian Berkowitz

Pandora VIP Salon in SOHO, NYC | Retail Store Photography

In the heart of SoHo, amidst the bustling streets and chic boutiques, lies a sanctuary of elegance and luxury – Pandora's VIP Salon. Recently, I had the privilege of embarking on a photography project to capture the essence of this exquisite space, designed by the visionary Laura Ramirez of Casalau Design.

From the moment I stepped into the salon, I was enveloped in an atmosphere of sophistication. The plaster walls exuded a timeless charm, while the exquisite furniture whispered tales of opulence. Every detail, meticulously curated by Ramirez, spoke of a commitment to craftsmanship and beauty.

As I wandered through the salon with my camera in tow, I couldn't help but be enchanted by the innovative AI kiosk nestled in a corner. This technological marvel added a unique dimension to the space, allowing patrons to input information about their personality. In return, the kiosk would recommend the perfect charm from Pandora's collection – a seamless fusion of technology and tradition.

Through my lens, I sought to capture not just the physical beauty of the salon, but also the emotions it evoked. Each photograph was a testament to the seamless blend of luxury and intimacy that defines Pandora's VIP’s. From the soft glow of the lighting to the reflection of the plaster walls, every image told a story of elegance and sophistication.

As I reflect on this photography project, I am reminded of the transformative power of design. It was truly an honor to capture the essence of Pandora's VIP Salon in SoHo, and I am grateful for the opportunity to share its beauty with the world. Enjoy a collection of favorites from this project.

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luxury retail, architecture Brian Berkowitz luxury retail, architecture Brian Berkowitz

Architectural Photography at The Shops At Crystals at The Aria Hotel Las Vegas by Daniel Libeskind

In early November, I was in Las Vegas for a real estate photography conference and had the privilege to attend a photography workshop given by Ema Peter, a world renown architectural photographer. We were able to go to two different locations throughout Las Vegas and learn about Emma’s approach and philosophy when shooting architecture. I was also able to bring my camera and capture shots of the two amazing locations. The first location was The Shops at Crystals at the Aria Hotel. The second was the Cleveland Clinic and I will post those in a later article

The Shops at Crystals, located within the ARIA Resort & Casino in Las Vegas, showcases a blend of luxury retail and avant-garde architecture designed by the renowned architect Daniel Libeskind. This high-end shopping destination offers a unique experience that seamlessly combines fashion and design.

Libeskind, known for his distinctive, bold architectural style, has created a space that goes beyond the traditional shopping mall. The crystalline structure of the building reflects his signature angular and dynamic approach to design. The exterior features faceted glass panels that capture and refract light, creating a dazzling play of reflections and shadows.

Inside, visitors are greeted with a sense of openness and sophistication. The interior spaces are characterized by soaring ceilings and expansive storefronts that allow natural light to flood the retail spaces. The layout of the shops, adorned with contemporary art installations, adds an extra layer of cultural richness to the overall atmosphere.

The Shops at Crystals not only offer a world-class shopping experience but also serve as a testament to Daniel Libeskind's ability to blend art and architecture seamlessly. The result is a visually stunning and sophisticated space that elevates the act of shopping into a truly immersive and luxurious affair. I tried my best to capture Daniel’s style and vision in the final photographs.

Enjoy a collection of some of my favorite shots from the first part of the workshop day!

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Capturing Timeless Elegance | A Kitchen Design by Work by D - Interior Design Photography in New York

In the realm of interior design, every space holds a story waiting to be told through the lens of a camera. Recently, I had the privilege of capturing the essence of a kitchen that seamlessly blended tradition with modern aesthetics for a local interior designer, Work by D.. This culinary haven boasted unique green cabinets that exuded a sense of warmth, paired with the allure of sleek granite countertops.

As the morning light spilled through the windows, I captured the charming breakfast nook, a delightful retreat within the heart of this culinary masterpiece. A wooden table took center stage, surrounded by high-back benches that invited one to savor a cup of coffee or enjoy a leisurely brunch. The retro-looking sconces added a touch of nostalgia that complemented the overall ambiance.

The green cabinets became the anchor, radiating a timeless charm that spoke of heritage and enduring style. Each photograph aimed to capture the interplay of textures, from the smooth granite surfaces to the wood accents, creating a symphony that resonated with both tradition and contemporary design.

The attention to detail in this kitchen told a tale of thoughtful curation. The juxtaposition of classic and modern elements allowed the space to breathe with personality, creating a canvas that harmonized the past and present. Through the lens, I sought to document not just a room but a narrative – a celebration of design that transcends trends, embracing the enduring beauty of a well-crafted kitchen.

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Gucci + Creme Collaboration | Luxury Retail Photography

Earlier this summer, I had the oppurtunity to head to Philadelphia for a luxury retail photography shoot. Gucci hire me to photograph a collaboration with Creme, a Philly based sneaker store. This collaboration was for the Gucci Mac80 sneaker line. The space was only set up as a smaller pop-in, but I want to make sure to not only capture the pop-in relative to the space itself, but also to the city of Philadelphia. I achieved this in the first shot, by showing a glimpse of the Ben Franklin Bridge, during sunrise.

Enjoy a collection of some of my favorite images from this session.

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Holiday Series for Pandora's Time Square Flagship Location | Luxury Retail Photography

In 2021, through some networking and client referrals, I was lucky enough to start shooting for Pandora. Pandora is one of the largest global jewelry chains. I started shooting for them last summer and have photographed a few of their locations throughout New York City.

As 2022 rolls in, I want to start posting some of my favorite projects from 2021. I do promise to post more!

In 2021, through some networking and client referrals, I was lucky enough to start shooting for Pandora. Pandora is one of the largest global jewelry chains. I started shooting for them last summer and have photographed a few of their locations throughout New York City. The one location that I got to photograph multiple times was Pandora’s New York City flagship store in Times Square, directly across the street from Bryant Park.

In November I got the call that they needed new photographs completed for their flagship store for their holiday PR and they just finished completing the holiday wrap. I went out early morning and the lighting was perfect. I got some of the great images below and Pandora told me some of the images from this set were the most engagement they received on social media!

Enjoy the images below. In 2021 I decided I wanted to make a big push towards photographing luxury retail stores. Not only have I been able to shoot for several different luxury fashion brands throughout New York City, but I was able to travel throughout the country shooting new store openings and pop-up shops. I can’t wait to see what 2022 brings!

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Shoot for New Gucci Store Redesign at Americana Manhasset Mall on Long Island

Back in January of this year (2019) Gucci reached out to me about the opening of their newly redesigned store At the Americana Manhasset mall out on Long Island. Gucci, at the time, had recently brought on a new interior designer

Back in January of this year (2019) Gucci reached out to me about the opening of their newly redesigned store At the Americana Manhasset mall out on Long Island. Gucci, at the time, had recently brought on a new interior designer who was tasked with remodeling all the store. They had recently completed the design of the Manhasset store and were in need of interior design photography to send back to corporate in Milan.

This turned out to be an incredible and fun shoot. The large nature of the space and limited natural light forced me to rely heavily on off-camera flash, which I do not often use. I got to spend a half a day in the new store (before it opened :) ) and it was a blast. The design was incredible with all the different colors and textures and I knew how imperative it would be to Gucci Corporate that the photos emulated those colors and textures properly.

I ended up shooting eight photos but the photos below turned out to be my favorites and the ones Gucci used. They loved them so much that they brought me back to shoot their new customer service headquarters in Jersey City, NJ; again to photograph the design of the new space. I will post those images at a later time, but for now, enjoy this small set!

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