Capturing the Vibrant Energy of Palm Beach Sports Club
Last month, while I was in Florida photographing a project for Rolex, I took a quick detour an hour north to Palm Beach Gardens to photograph Palm Beach Sports Club. Having already captured their Madison Avenue TMPL location in New York City, I was excited to see how their Palm Beach vision translated into a new market. This shoot was a chance to tell the story of a brand that blends high-end design with an energetic, playful vibe.
The day itself was sweltering—95° heat in the thick of summer—but inside, the club’s cool interiors, striking lighting, and humor-filled neon signage made it worth every second. From the spacious group fitness room with its dramatic purple glow to the sleek locker rooms and spa, every corner offered a different narrative. The “Booty Zone” and “Pilates for Hotties” signs brought smiles during the shoot and gave me the opportunity to capture the brand’s unique personality in ways that feel authentic and alive.
Projects like this remind me why I love photographing spaces for architects, designers, and hospitality brands. Even after a long day, I left inspired, knowing these images would help tell the Palm Beach Sports Club story to new members and design lovers alike. Here are some of my favorite moments from that shoot.
